October 2017 2 Min Read

Is your website ready for the next Google change?

Google are now using HTTPS as a ranking signal, for now it's a lightweight signal while time is given to switch to HTTPS. But over time, it will be strengthened to meet their goal of a more secure web.

What does this mean for your website?

Google has begun the process of flagging websites without a HTTPS certificate as 'not secure'. Currently, Chrome indicates HTTP-only connections with a “neutral indicator,” marked by an information symbol. HTTPS connections, in contrast, are marked by a lock symbol next to the word “Secure". 

This change is just the first step in Google’s quest for more informed users on a more secure web. Google announced that future releases of Chrome will label HTTP pages with a red triangle to draw further attention to the unsecure nature of the connection. 

An unsecure website means your visitors and potential customers may leave your website in search for a safer and more secure browsing option.

How can your website be made secure?

WWW.ART Design Services can migrate your website over to a HTTPS Secure connection.

If your website has been built recently contact us and we will provide you with a quote to make the change.

If your website was built over 12 months ago it would be best to book in for a Website Annual Health Check as there have been other significant Google changes in this time. 

Our Website Annual Health Checks are vital to your business maintaining a healthy online presence. We are continually under-going professional development on the changes Google makes to their algorithms and industry best practice.

Our Website Annual Health Check reviews your Google rankings, on-page SEO techniques, visitor interactions and functionality requirements. During this consultation we offer insight into your online marketing and suggest ways in which you can improve your online presence.

Book Now

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