Online Digital Assets
Professional Setup, Implementation and Branding
Are you struggling with your brand identity online, have issues with your Google My Business profile, or need to communicate better with your clients and potential buyers?
Investment in the professional development of your Online Digital Assets will add value to your marketing and strengthen your online profile.
Google My Business
Help your customers find your business easily in Google Search and Google Maps.
- Create a business profile or claim and existing listing and verify ownership.
- Merge profiles and/or fix incorrect listing content.
- Brand and populate with current business information and details.
- Remove unwanted content except for Google Inc. material.
- Link to your website for collection of reviews.
Stop customer frustration and strengthen your brand awareness with a professional server-based Email Signature.
- Development of a branded email signature so that the images render correctly, and the text can always be read.
- Include your logo, contact details and active links to social media profiles.
- Provide installation instructions for popular mail clients.
Keep customers connected to your brand through effective communication.
- Setup a Mailchimp account.
- Develop a branded template with 4 content blocks using your business style guide.
- Create a branded banner image for the newsletter.
- Implement a sign-up form on the website.
- Add the SPF record to the DNS settings to prevent emails going to spam.
Facebook for Business
Build brand loyalty while increasing your exposure to current and potential customers.
- Professionally brand your Facebook page with a display picture, cover image, contact details and company profile information.
- Link your Facebook page to your website for the collection of reviews.
- Create 3 additional themed cover images in your business brand for special occasion. Eg: Special events, seasonal promotions and featured products or services.
- Add a Facebook Messenger icon to your website for instant messaging.
Ask about the creation of additional cover images.
Instagram for Business
Drive more engaged traffic to your business through this photo sharing platform.
- Professionally brand your Instagram profile with a display picture, contact details and short description.
- Implement an Instagram feed into your website and add a selection of 5-6 photos.
- Create up to 5 icons for 'Instagram Highlights', these could include services, products, testimonials or promotions.
Ask about branded Instagram story posts that are added to your highlights.