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October 2018

6 Ways Graphic Design Adds Value to Your Business

How does graphic design add value?

Graphic design creates and blends the elements of colour, typography, illustration, photography and moving graphics into appealing images that capture attention, sell products and services, and open new markets.

The problem is that it doesn’t always come naturally to blend these elements into the perfect graphic piece, that communicates your message to the audience you are trying to reach.

Seeking professional advice will help you to create a consistent brand both online and off. Clients repeatedly say developing their brand helped them get focused on their offering and who they served. It gave them more time on their hands and therefore more time to focus on other aspects of their business goals.

In other words, graphic design helps your organisation grow. Let me explain how…

1. Increasing Your Customers Interaction

Want to increase your business website views and lead generation, newsletter open rate and click through or social media views, shares and followers? High-quality graphics should be used in every aspect of your marketing plan, with consistency being key for brand awareness and recognition. Professional graphic design improves brand credibility, trust and market position, while increasing consistency across all promotional assets helping to attract and retain customers and in turn increase the value of your business or organisation.

Graphic design is about more than just design, we help identify the problem, pain points and frustrations of your customers and create visually pleasing assets that deliver messages and solutions. The focus is on customer interaction and keeping their attention.

2. Capturing Your Customers Attention

Most of us are constantly inundated with information from mobile phones, computers, television, radio, signage, magazines and more. And our attention spans are getting shorter. For marketing efforts to remain effective in this time of change we now only have a few seconds to capture viewers’ attention and keep it. Professional design is the solution to communicate complex messages faster than words. To do this, branding must be unique, relevant and high quality. Our recent Beechworth.com infographic is a great example of effectively communicating complex data through graphic design. We turned a boring list of stats to an interesting, engaging and informative piece of communication.

3. Keeping Your Customers Interested

When building your website, designing a new logo, developing promotional material or launching an event, it pays to use graphic elements created especially for your business. Your brand is your unique identity and should attract attention, differentiate your services and set you apart from your competitors. Websites are a great example of the importance of attention-grabbing design. There are often hundreds of websites competing for your customer and even though many of us read reviews and listen to referrals, it’s likely our purchases rely heavily on the attractiveness and professionalism of the design, quality of the photos and how quickly and easily your website delivers the information you want us to know.

4. Increasing Your Employee Satisfaction

Are your employees referring your customers to your marketing material or online assets? A happy workplace believes in their brand identity and your employees need to embrace and commit to the brand. They should be proud to be part of the organisation’s vision, this leads to more satisfied, productive employees that uphold the values of the organisation.

Good graphic design promotes positive brand identity, reflecting an organisation’s vision that filters through everything from your website and marketing material to business cards and staff uniforms. Employees feel pride when they are connected to a brand! They are your ambassadors to sell and promote your services. An old tired logo, marketing material or website will hinder their ability to succeed. If your staff don’t connect with your organisation’s visual identity and marketing assets, why would your customers be any different? Develop something you are proud of and your staff and customers will be too!

5. Time Saving = Cost Effective

Spending hours putting together an advert or flyer only to look at it and know that this isn’t representing your brand as best it could? You are a professional in your field, your brand and marketing material should reflect your core values.

Are you trying to work out what file format you need to send to the printer or sign writer? We as graphic designers know which file format to use, and when, for the best results. Don’t make the mistake of sending something to the printer, only to have it return blurry or too small to read. Same goes for web (RGB) or print (CMYK) colour modes, image resolution, website layouts and navigation and whether your web or magazine ad is scaled correctly. Thanks to our training, proficiency of industry software, and years of experience, we as professionals know what is required so you don’t have to waste time working it out.

6. Strengthens Your Brand Identity

Can you think of a successful company that doesn’t have a highly recognisable logo, colour scheme or typeface? Probably not. Graphic design creates your organisations look, it helps differentiate and promote your organisations brand.

We as Graphic Designers work with you to produce high-quality branding material that is vital for maximising the success of your business. We produce a range of graphic options to ensure we meet the requirements of your brand needs. We work with you to identify the best option to help you stand apart from your competitors.

When you use multiple versions of logos, typefaces and colours in your business communications you create inconsistency, making your organisation appear sloppy and unprofessional. We create a reliable image, helping to ensure graphic elements are used consistently throughout your organisation in both internal and external communications, marketing and advertising materials, websites and products. Consistency is key for customers to develop trust and confidence in your business!

You might also like to read our Case Study about Heathcote Queen Meadow Caravan Park on how we helped them to establish their brand, or the article in our August Newsletter on Redeveloping the Company Logo.

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