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Domain Name Selection Advice
It is essential that you give domain name selection the time and thought it deserves. Here are some helpful tips to make your domain name selection.
Think dotcom
In the internet world it is believed that .com is the most memorable domain for a business. To reinforce your location, businesses in Australia should opt for .com.au as it signifies that you are located and/or operating within Australia. This is becoming more important as the internet places larger emphasis on geographical location.
Easy to spell
Select a domain name that is easy to spell! The last thing you want is for your visitors to type your domain incorrectly and be directed to someone else’s website.
Marketing appeal
Choose a domain name that is catchy, marketable and easy to remember. Can you imagine saying this domain name over the telephone or using it on your business card or brochure?
Keywords and phrases
Using keywords in your domain name can be extremely effective for Search Engine Optimisation (SEO) purposes. You want to make it as easy as possible for people to find your business and know what it’s about. If you have a plumbing business, for example, use the words ‘plumbing‘ or ‘plumber‘ in your domain name selection to signify your business trade.
Try to have 5 terms or phrases in mind that best describe your business when you first begin your domain name search. Once you have this list start to pair them or add prefixes & suffixes to create good domain ideas.
Decide on your priority
An important question you should ask yourself before deciding on a domain name is whether your focus is discoverability or branding. If organic search is likely to represent a large source of traffic to your website, you will need to choose a name that is specifically related to your product/service and incorporates your key search terms. However, if your marketing strategy is based on paid search and referral traffic then a brand-specific domain name might work better.
Secure your selection
You might find it important for your business to purchase all domain name extensions (.net, .org, .biz, .co), in a bid to protect your business brand. Purchasing a variety of domain names in all extensions ensures that you won’t have to pay top dollar later on if somebody else swipes up your highly effective domain name. All these registered domain names can then be redirect to your preferred domain name maximising visitation.
These are just a few reasons why domain names are so important. Not only do they help potential customers find your site but they also have the ability to seriously boost your rankings in search engine results.